01
Campaign management
Plan, build, approve, schedule and measure a campaign in one place, across email, messaging, web and paid channels, with the budget and the result side by side.
01Customers & revenue · Marketing automation
Marketing automation development.
Marketing automation sends the right message to the right person at the right moment, without someone pressing send each time.
We build it to order, around the way you work, or extend and connect the one you already have.
01What it is
In plain words.
Marketing automation sends the right message to the right person at the right moment, without someone pressing send each time.
Without it, marketing is a series of one-off blasts to the whole list. New enquiries wait days for a first reply, old customers hear nothing until they have already left, and nobody can say which campaign produced which sale.
With it, each person moves along a path set by what they do: they asked for a price, they opened the proposal, they bought once, they have gone quiet. The system does the patient, repetitive part and hands a person to sales at the moment they are ready.
02What it includes
Every part, explained.
7 parts. Each can be built by itself; together they are one system.
02
Email automation
Welcome series, reminders, renewals, abandoned-basket and re-order messages, sent on a trigger and stopped the moment they no longer apply. Deliverability, consent and unsubscribes are handled properly, not bolted on.
03
Lead nurturing
The long conversation between first interest and readiness to buy: useful material in a sensible order, a score that rises with real interest, and a clean hand-over to a salesperson with the history attached.
04
Customer journeys
The whole path drawn out: what happens after signing up, after the first purchase, before a renewal, after a complaint. Each branch is a rule you can see and change.
05
Segmentation
Groups defined by what people are and what they do: industry, size, product owned, last order, pages read. Segments update themselves as the data changes.
06
Marketing analytics
Which source, campaign and message led to which enquiry and which sale, in terms a finance director accepts. The report follows the money, not the open rate.
07
AI-powered marketing automation
Built to choose the send time and the next message for each person, draft variations for testing, and spot the segment a marketer did not think to define. People set the limits and approve the words.
Buy, extend or build?
Buy a marketing platform if you are a typical online business; they are good and cheap to start. Build when your journeys depend on data those platforms cannot reach, such as orders, service history or machine usage, when list size makes the licence the largest marketing cost, or when customer data must not leave your servers.
Where intelligence fits
Intelligence here is pattern-finding over behaviour: who tends to buy after doing what, and which message helps. It works well where there is enough history, and we say so plainly where there is not. Generated copy is always a draft for a person to approve.
03What it works with
Never on an island.
A system is worth most when it shares its records with the ones beside it.
- Customer relationship managementA CRM is the one place a company keeps everything it knows about the people it sells to: who they are, what was said, what was offered and what happens next.
- Customer data platformA customer data platform gathers what every system knows about a customer into one profile, and makes that profile available to all of them.
- Data management platformA data management platform organises audience data for advertising: who saw what, which groups they fall into, and where those groups can be reached.
- Content management systemA content management system lets the people who know what to say publish it themselves, without asking a developer.
- Business intelligenceBusiness intelligence turns what a company's systems record into charts and figures its people can read and act on.
Part of a family
Customers and revenue: One record of every customer, from first click to repeat order.
04How we build it
Five steps, in the open.
- 01
Listen
You describe the work and where it hurts. We look at the systems and the data you have now.
- 02
Specify
A written specification: what the system does, what it does not, what it connects to and how we will know it works. A clear quote before any work starts.
- 03
Build in stages
A working piece at each stage, on real data, so you steer early. The part that matters most comes first.
- 04
Move the data
Existing records mapped, cleaned of duplicates and reconciled against the old system before anything is switched off.
- 05
Hand over
Training, documentation and the keys. Your team can run it, and we keep it working for as long as you want us to.
One set of records underneath
Customers, products, suppliers, people and stock are each defined once. A second system joins the first; it does not start a competing copy.
Runs where you decide
Your own servers, a private cloud or a cloud account that belongs to you. Customer, employee and financial data stays on infrastructure you control.
Yours to keep
You own the code, the data, the configuration and the documentation. There is no licence fee to us and nothing stopping another team from taking it on.
05Questions
Before you ask.
Questions about marketing automation
How is marketing automation different from email marketing?
Email marketing sends a message to a list. Marketing automation decides who should get which message, when, based on what they did, across more than one channel, and passes ready buyers to sales.
Can it use data from our CRM and order system?
That is where most of its value comes from. A reminder triggered by a real order date beats any amount of generic newsletters.
Is consent handled?
Yes. Consent, preferences and unsubscribes are recorded per person and per channel, and enforced before anything is sent.
Guides
Plain-language guides on the problems this work solves.
- CRM, ERP, HRMS, CDP, PIM, WMS and the rest: thirty business systems explained in plain wordsBusiness systems · 8 min
- Custom software or off-the-shelf: how to decide whether to build, buy or extendBuild or buy · 3 min
- Custom CRM or off-the-shelf CRM: which does your sales team need?CRM · 3 min
- When does a company need a custom ERP?ERP · 3 min
- All 16 guides on this →
Rather talk it through? Tell us the problem in a few lines and a person will answer it.
Ask us →Tell us how the work runs today.
How the work runs today, what the system must do and what it has to connect to. A person reads it and replies honestly about whether to buy, extend or build.
Contact
Hire the
swarm.
Tell us what you want the swarm to do. We'll tell you honestly whether it can — and what it would take.
hello@quantumbeetle.ai